Brand Campaign Spot · 2026
Banks.com: First Class
@Bankscom
About the project
A refinance campaign spot for Banks.com, built on one visual argument: two identical cars, two very different outcomes. Written, directed, and finished in-house, carrying the brand mark and the refinance message through every frame, and cut vertical for the brand’s own channel.
Craft
- original concept and script
- brand identity held through every frame
- photoreal generated vehicles and environments
- platform-native vertical cut