Banks.com: Guess the Drive
@Bankscom3 episodes
About the project
An ongoing vertical series for Banks.com. Each episode puts a car through a real, well-known place, built from photos so the location stays recognizable: a drive a customer may remember, or one they never got to take. The quiet drive and the guess hold attention, and the brand rides along instead of interrupting. Not every curve is the real curve, and some views could not be reached from the road.
Craft
- repeatable series format
- built from photos of real, well-known places
- place stays recognizable while a car drives through it
- not every curve is the real curve; some views are unreachable from a car
- zen drive and a guessing game, for attention without a hard sell
- brand presence without a hard sell
- platform-native vertical cuts
Episode: Tail of the Dragon
A zen driver-POV run through the Tail of the Dragon (US-129, Deals Gap), 318 curves in 11 miles. The camera starts in the cab, glides out through the windshield until the mountain road fills the frame, then eases back behind the wheel. Built entirely with AI for Banks.com auto refinance: “Refinance so you can enjoy the ride.”
Episode tools
- Grok Imagine (stills and video with first/last-frame lock)
- real US-129 reference photos
- CapCut